Arguably The Biggest Financial Decision Of Your Life

Episode 43: Keirsten Sires (2aDays Founder/CEO...Featured in Forbes Magazine)

In this episode, I sit down with Keirsten Sires, CEO and Founder of 2aDays—and the first Youth $ports guest to be featured in Forbes Magazine. We dive into the wild world of college recruiting, the power of transparency, and how her platform is flipping the script on how athletes and families choose programs.

🔹 From Skidmore to Startup – What began as a college entrepreneurship project turned into a game-changing business for athletes and their families.

🔹 The Rate My Professor of College Athletics – 2aDays lets athletes rate coaches, facilities, trainers, and recruiting experiences—finally giving power back to the players.

🔹 Recruiting is a Sales Pitch – Keirsten pulls back the curtain on the smoke and mirrors in recruiting and highlights the hidden gems—amazing coaches at smaller schools who deserve more love.

🔹 Athletes Get Judged—So Should Programs – If players are rated and ranked, why shouldn’t the same standard apply to the schools recruiting them?

🔹 The Transfer Epidemic – With sky-high transfer rates in college sports, 2aDays aims to give athletes better info before they commit, not after it’s too late.

🔹 The Financial Reality of College Sports – Youth sports is a major investment—emotionally and financially. The more you're spending, the more information you deserve.

🔹 Can This Be More Than a Venting Platform? – We talk about the importance of balance in reviews and whether concerns about negative bias are valid—or overblown.

🔹 Would Bobby Knight Survive 2025? – A fun but honest conversation about the evolution of coaching styles and what today’s athletes will (and won’t) tolerate.

🔹 Playing Time & Ratings Bias – We dig into how playing time might color athlete reviews—and what can be done to keep things fair.

🔹 The Pool Workout Story – I share a classic college tale of how we tricked our coach into thinking a pool recovery session was absolute torture. Spoiler: we were loving it.

🔹 Private Equity in Youth Sports – With big money moving in, we discuss the upside (innovation and access) and the downside (greed and pricing people out).

🔹 Have We Hit the Financial Ceiling? – Is there a point where families stop spending on youth sports? Or will the chase for scholarships and exposure keep raising the bar?

🔹And of course...THE HOT TAKES segment...